The Art of Mastering Sales

A New Perspective on Brown Jordan

The luxury outdoor furniture maker Brown Jordan is quite lucky to have Steve Elton. He has actually served as the chief brand curator of the company and has surely given his life to such business that he loves. For thirty weekends per year, he would actually dedicate his time in travel to one of the company’s luxurious showrooms to be able to meet with clients, staff and customers and share his knowledge on design and in order to sell the merchandise.

Elton was actually hired as a sales rep for Brown Jordan in 1990 but such wasn’t the position that he was looking for. He wanted to be into the creative side of things. He actually enrolled in a design school in his 20s and got a class on branding. He was really inspired by the Brown Jordan ads that he saw. Then, he had it as a mission to work for the said company.

He enjoyed sports while he was growing up in New Jersey. He was actually a good athlete and he loved basketball, but he always had a great interest for design. He really loved to work with fabrics and he kept moving the furniture in their house. He wasn’t quite artistic but even at a young age, his teachers get his opinion on how to beautify the classroom.

Then Elton got a job as a salesperson in an exclusive furniture shop while he was supporting his own family. He actually got really interested to work for Brown Jordan and he kept submitting applications to the company for eight years. He would frequently send letters to the head of Brown Jordan and in such unexpected time, the president offered him a job in the said company.

After so many years, Elton actually built a really strong reputation for knowing the company inside and out and became in-charge of overseeing the media. It really helped him improve more when he worked under Frinier, a famed designer. For two decades, Frinier was actually the chief creative officer of Brown Jordan, and he worked with Elton particularly on the selection of fabrics. Then Elton became in charge of the fabric selections and traveled in other parts of the globe to study fashion and fabrics.

Then when Frinier left the said company, Elton became the chief branding officer and he really loves to tell over and over again how the company’s iconic piece was given a major award. Elton really adored his job and worked with the company for 28 years. He had been recently honored with the 2018 Lifetime Achievement Award for his impressive contributions in the design industry given by International Casual Furnishings Association.

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